Click-through ratios

Posted on 16 March 2009 in Meta, Blogging

Shortly after writing about the correlation between music copyright and composers in England, I read one of Mike Masnick's thought-provoking anti-copyright posts over at Techdirt, and thought he might be interested in the book review that had prompted my post. I dropped him a line, and last Thursday he wrote an article which mentioned it.

He was kind enough to include a "hat-tip" link to my post as well, so I prepared for a spike in visitors here. After all, Google Reader says that Techdirt has 750,000 subscribers to its RSS feed; allowing for other aggregators, that means that maybe 800,000 people would have read Mike's article, and although there was no particular reason for them to click on the link to this site, I figured idle interest would probably lead to a few. The question was, how many?

Resolver Systems' banner ads tend to get three or four click-throughs per thousand impressions, and Google Adwords one or two per thousand. I figured that a hat-tip would be less effective than either of these, and might get one click-through in every two or three thousand, leading to maybe 300 visitors. On Friday I asked the people I know on Twitter what they thought I might expect, and their guesses ranged from 200 to 10,000.

The actual number was two. Not two hundred, but two visitors. When I mentioned this on Twitter, I discovered that they were both people who knew me anyway (presumably wondering if the "Giles Thomas" in question was the one they knew).

That's really quite a surprising data point.

(BTW, if you were interested in the music-related posts here, and were wondering when the next one was coming, I've moved that side of my blogging over to a new site: the Baroque Project.)